Don’t get me wrong, some of my best friends are amazing techies. They build code that makes things function in ways I could never imagine (on the back end) However, they should not ever design user experiences. The brain of a developer works in a very different manner. They don’t necessarily think about the user in a empathetic manner. They think about their system and how obviously someone should be able to figure it out. I mean of course the user spends time on all of our sites and applications and understands it’s a system that works in such a logical way….

User’s aren’t logical (necessarily) they are in a hurry and don’t spend nearly the time on something that you do! You’ve got to keep it simple, not logical, simple. I know how counter intuitive that sounds, but I should know I get lost more than most people. It is this trait that makes me that much better at the work I do.

This is a time of specialists, let us UXP people create the front and I promise I won’t write any code.