Amazon Steps Up Customer Reviews

Now with video….


Not only is it an invitation to upload a video of your review, it’s smartly coupled with a very convienent link to a video camera you can purchase at Amazon to create your video product reviews for Amazon. This is such a great example of how context can drive sales. It’s also an interesting evolution of the product review that Amazon has made famous.

One comment

  1. That’s so great. I was just reading about this. Amazon does it again. Also a good example of how empowering the consumer can drive sales.

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