Now with video….
Not only is it an invitation to upload a video of your review, it’s smartly coupled with a very convienent link to a video camera you can purchase at Amazon to create your video product reviews for Amazon. This is such a great example of how context can drive sales. It’s also an interesting evolution of the product review that Amazon has made famous.
The Image Lab 
That’s so great. I was just reading about this. Amazon does it again. Also a good example of how empowering the consumer can drive sales.