I just saw Sicko yesterday. I then found this blog post today. I’m not so sure that the people at Google selling ads to the healthcare industry should be commenting on this at all. It’s a pretty murky water they are wading into here not to mention the unseemly and blatant selling nature of the post. I expect better from Google.
Good news for the poor beleagured health insurance and pharma companies though because, “…companies come to us hoping we can help them better manage their reputations through “Get the Facts” or issue management campaigns. Your brand or corporate site may already have these informational assets, but can users easily find them?”
Gosh, what to do. Instead of fixing the real problem, they can help you, “…place text ads, video ads, and rich media ads in paid search results or in relevant websites within our ever-expanding content network. Whatever the problem, Google can act as a platform for educating the public and promoting your message. We help you connect your company’s assets while helping users find the information they seek.”
As long as people think everything is ok, then it must be, right? Google can help promote your message. (whether it’s true or not)
Not only is the blog a blatant advertisement itself, there is no place to leave a comment telling them politely that I find this tactic unseemly and I thought Google was better than that.
Will the loss of innocence never stop?