Morgan Spurlock is officially one of my heroes. Just so you know my bias as you read this entry. 🙂

His latest creation, “POM Wonderful Presents: The Greatest Movie Ever Sold“, examines the process of advertising and marketing in America. To be fair, the meat-making in any industry is usually not a pretty site, especially to the untrained eye. Advertising permeates our culture and even more so our entertainment options. His TED talk explains the real goal of the movie, transparency. He uses the documentary format to shed light on the process of advertising by taking the movie through the process itself. This act of transparency illuminates the process for us. Sunlight is the best disinfectant. If people are watching how you do it, you might just do it better. It’s motivating.

Embrace Transparency! Turns out that is the true meaning of it.

An entertaining and inspiring talk from one of the most intelligent, humorous and seering documentarians of our time.